Of course you want to sell fast, but you’re also smart enough to know that just getting a quick offer isn’t a win. You want to sell to the best offer. The one for the most money, with the fewest strings attached, that’s the most likely to actually close and not end up costing you more money or grief along the way. Whether you know it or not, what you just agreed you wanted is an auction buyer!

Surprised? Auction buyers are actually most sellers’ dream buyers! Many property owners just assume that negotiations, surprise costs, lost contracts, and added requirements are just part of selling. Nope.

Top 5 Reasons To Sell Real Estate At Auction

Here are 5 reasons (plus a bonus!) why auction is the best way to sell real estate fast AND to sell smart:

Auction ensures the person willing to pay the most is the buyer. Fast sale AND smart sale!

Bidders prepare to compete for a home on auction day.

1. Open competition ensures you are selling to the party willing to pay the most. What’s better than multiple offers? Multiple buyers fighting it out in real time. Auction buyers are in it to win it, not just to make an offer and see if you counter. The true value of your home is what the person who wants it more than anyone else is willing to pay. Only open competition can ensure that person is your buyer.

2. Auction advertising attracts maximum exposure. In addition to MLS and yard signs, auction advertising adds multiple channels simultaneously. Potential buyers can’t miss it. That “saturation” effect is possible only because the campaign has an end date (your auction). Plus, if a buyer sees two houses she likes and one is advertised as an auction, that’s probably the one she’ll gravitate to first.

3. One and done. A fast offer that doesn’t close is a complete waste. In contrast, your auction contract is “non-contingent” meaning there are no strings attached. Your buyer is obligated to complete the process regardless of inspections, appraisals, financing approvals, etc.

4.Buyer will pay the commission. The commission is calculated as a percentage of the bid the buyer will be paying to you and is charged to the buyer. Need we say more?!

The owner of this historic home wanted to sell fast but also wanted the best offer -- so she chose an auction.

An auction brought the best and fastest offer for the owner of this historic home.

5. And here’s a BONUS: Don’t waste money fixing things that don’t matter. Since all buyers must bid on an equal playing field, they must compete for the property in its current condition (“as is”). That means no asking you to do more work on your home. It also means you don’t need to guess ahead of time what they might request, so no need to worry about what updates or upgrades might matter to future buyers.

Bottom line: the easiest way to sell fast AND sell smart is to hire an experienced professional auction firm like Cates Auction & Realty to market and sell your home on the date you choose. Ready to explore the possibilities? Review the benefits of the auction strategy and contact Cates for a free property analysis.

Greg Duncan, Vice President, Cates Auction & Realty Co., Inc.

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